What is EX KANSEI (EXplainable KANSEI)?
EX KANSEI is a solution that quantifies and visualizes designs through neuroscience-based image analysis. It can be applied in marketing fields such as advertising, web, and packaging design, supporting strategies to enhance "purchasing behavior."
What Does "Kansei" Mean?
"Kansei" refers to the sensory and emotional reactions that arise when observing images, listening to music, or watching videos. For example, subjective evaluations and emotions such as "This design stands out and is memorable" or "It excites me" fall under this term. These interpretations vary based on individual cultural and psychological backgrounds. EX KANSEI aims to scientifically unravel these sensibilities and present them in an explainable format.
Features of EX KANSEI
The technology of EX KANSEI is based on the following three key points:
- 🧠Neuro-Science mechanism:
Utilizes neuroscience-based models for interpretable analysis. - 🖼️Image Analysis Algorithm:
Analyzes image components for quantification and visualization. - 🤝Optimized by real human data:
Validated with real user data to achieve more accurate analysis.
Examples of Applicable Media
Based on "human cognitive mechanisms," EX KANSEI can adapt to any type of media. Here are some examples:
- 📰 Advertisements (posters, brochures, etc.)
- 🌐 Websites
- 🏬 Store displays
- 🎁 Package designs
- And many other types of media
Conclusion
EX KANSEI is a solution that scientifically analyzes the "invisible value" of sensibilities and utilizes the results in marketing and design strategies. By quantitatively and objectively understanding design elements, it facilitates the planning and execution of initiatives that enhance purchasing motivation and educational effectiveness.