● When performing color positioning analysis for your own series of products
・You can check whether the intended differentiation in image among series products has been achieved.
● When performing color positioning analysis for your old and new designs (products/advertisements, etc.)
・You can check whether the intended image in the new design has improved as planned compared to the old design, and confirm the degree of improvement.
● When performing color positioning analysis for your designs and those of competitors
・You can check what kind of image your design conveys compared to competitors.
・It can be used to consider where to position your design strategy relative to competitors.