It's not eye tracking. Unlike eye tracking, there is no need to have participants wear glasses with eye-tracking sensors or set up eye-tracking devices on shelves.
In EXplainable KANSEI, simply upload images or videos and execute the analysis to receive the results.
| Eye Tracking | EXplainable KANSEI | |
| Cost | When requesting analysis for more than 10 individuals, the cost per project exceeds 1 million yen due to participant compensation/analysis time, etc. | Only software costs |
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Time |
Due to the numerous processes such as "analysis design," "ethical review," "participant recruitment," "individual measurements," "aggregation of eye-tracking data," and "analysis," it takes several weeks. | Immediate reflection of results |