The analysis results for videos, similar to still images, use heatmaps where red areas indicate high attention and blue areas indicate low attention.
Additionally, the most prominent points in each frame are marked with green circles.
Please check if the areas you want to draw the most attention to in the video are shown in red on the heatmap.
You can also quantify the prominence of specific areas by drawing a selection for attention prominence analysis.
(For instructions on how to analyze attention prominence in selected areas of videos, please refer to this guide)
Video attention analysis can be utilized in the following scenarios:
〇 Scroll videos on websites
You can check whether the red areas of the heatmap and the green circles align with CTAs leading to conversions,
or whether there are elements that obstruct user attention.
〇 Store walkthrough videos
You can verify whether the design of your product packaging or POP displays catches attention,
and whether they stand out compared to competitors.
〇 CG videos of product packaging
By analyzing 360° CG videos of the packaging, you can check attention from all angles (front, diagonal, back, etc.)
before actually producing the packaging.