Designs with harmonious colors are said to be more favorable to viewers, and EX KANSEI evaluates harmony based on "Judd's Color Harmony Theory."
(It is said that aligning colors using a harmonious color wheel makes them more favorable; however, deliberately breaking harmony can emphasize liveliness and dynamism.)
With EX KANSEI, it is possible to evaluate harmony through "Impression (Color) Analysis and Color Harmony."
1. Perform "Impression (Color) Analysis and Color Harmony."
2. Click "Reference (to display effects of harmony by hue)" in the analysis results.
In the analysis results, patterns that align with the "harmonious color wheel" are displayed using a "sonar" visualization. For example:
・Colors that align with the harmonious color wheel: Light blue and orange
・Colors that deviate from the harmonious color wheel: Dark blue, etc.
Patterns based on Judd's Color Harmony Theory/Principle of Order:
| Identity | Analogy | Intermediate | Diad |
| Quiet image; may feel monotonous, so adding contrast with tone (brightness and saturation) is recommended. | Soft image; less prone to mistakes. | Moderate contrast and balance, making it easy to create a stable design. | High impact. If increasing brightness for red, lowering brightness for complementary green is recommended. |
| Opponent | Split | Triad | Tetrad |
| Contrasting but not too flashy or dull. | Colorful with two sets of complementary colors. Suitable when more colors are desired. |
Judd's Color Harmony Theory/Principle of Similarity:
Even when using multiple colors for series products, selecting colors with similar tones (brightness and saturation) helps create a cohesive design.