Images that give a formal impression tend to have more horizontal and vertical components, while images that give a casual impression tend to have more diagonal components and curves.
In EX KANSEI, the horizontal and vertical (0 degrees, 90 degrees) and diagonal (45 degrees, 135 degrees) components of any image can be quantified. For an existing design, if you aim to give a more formal impression, increasing the horizontal and vertical (0 degrees, 90 degrees) components will bring you closer to the desired impression. Conversely, if you aim to give a more casual impression, increasing the diagonal (45 degrees, 135 degrees) components will help refine the design to achieve the intended impression.
Additionally, shininess and glossiness can be interpreted as follows: the higher the base value below, the more clear, beautiful, and glossy the impression it provides.
Example :
The image compares "sizzle" and "glossiness" scores between two plates of food.
- The left image has a score of 40, representing a moderate level of glossiness and sizzle.
- The right image has a score of 60, indicating a higher level of glossiness and a more vivid, appetizing appearance.
Higher scores tend to evoke a more appealing and fresh impression of the food.